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Taylor
1540 Broadway, 40th flr.,
New York,
NY
10036
212/714-1280; fax: 212/695-5685
Marketing Communications Agency.
Employees: 90. Founded: 1984.
Agency Statement:
Taylor has a history as a values-led organization and is sharpening its focus as a purpose-led marketing communications agency.
As “Shapers of Possibility” we help the world’s leading brands lean into the edge of their purpose to unlock opportunities for growth.
We create platforms, experiences and moments that open the door to meaningful engagements.
Our heritage in public relations and deep sports & entertainment expertise fuels breakthrough creativity across the entire media ecosystem.
Impactful insights, intentional strategy, imaginative creative and influential engagement shape possibilities for our client partners.
We live our values every day, we walk the walk. From publicly available diversity data to pro-bono partnerships, we ensure access and opportunity for underrepresented communities.
Our diversity of thought is a tremendous asset and our people provide a unique edge in shaping the world we want to live in and the mark we want to leave behind.
taylorstrategy.com
Tony Signore, CEO; Maeve Hagen, Mike Costabile, mng. partners; Christina Merritt, chief strategy officer
Clients Include:
AIG
Capital One
Captain Morgan
Crown Royal
Diageo
Gillette
Guinness
Panini America
P&G
Red Bull
Samsung
Secret
Smirnoff
Tide
UNCF
World Athletics
Taylor in the news with O'Dwyer's:
• | TikTok Shoots Itself in FootFri., Mar. 8, 2024...in the Netherlands. They raced through blinding and heavy snow. Richard Burton and Elizabeth Taylor sent her flowers after the rally.
Wroe also featured Tom DeBaggio, who ran a greenhouse... |
• | Article Readership Peaks Within Three DaysThu., Feb. 8, 2024...COVID-19 pandemic.
Other major news items for the year included the budding romance between singer/songwriter Taylor Swift and NFL Tight End Travis Kelce, which dominated the news cycle toward the... |
• | Will MAGA Cultists Cheer for SF 49ers?Tue., Jan. 30, 2024...cultists cheer for the San Francisco 49ers in the Super Bowl to spite Biden-loving Taylor Swift and her COVID-19 vaccine and Bud Light shill boyfriend Travis Kelce? That’s three... |
• | Building Reputational ResilienceWed., Jan. 24, 2024...needs to be systematized and cross-functional. As NYU Stern School of Business professor Alison Taylor has argued, the communications team can’t be the sole proprietor of the values function... |
• | On the Move: Prosek Partners Hires Greenbrook's GoodmanWed., Dec. 20, 2023...independent consultant at KRG Consulting and senior director of global marketing for Converse’s Chuck Taylor brand. At Vuori, Riley-Grant will be responsible for setting the vision and strategy for... |
• | Stephens Calls for 'End of Cult of Celebrity' in News BizMon., Nov. 20, 2023...Maidment, Vice President, The Bliss GroupMegan Miller, Account Director, 360PR+Alexa Nikiforou, Director, Media, Lippe Taylor Patrice Rajacic, Senior Vice President, MarinoJennifer Rosenthal, Head of Communications & Public Affairs, GrayscaleChristina Sebastiao,... |
• | News of Firms: Peppercomm Launches Team MeridianThu., Nov. 16, 2023...on social issues their stakeholders care about,” said Peppercomm CEO and founder Steve Cody.
Lippe Taylor and twelvenote introduce /prompt.—a joint effort that aims to partner twelvenote's digital activation expertise... |
• | The Future of Media and AITue., Oct. 17, 2023...Swifties, according to recent news that Gannett will be hiring reporters to cover both Taylor Swift and Beyoncé.
AI and communications
From a corporate communications perspective, AI presents its own unique... |
• | PR's Top Pros Talk: Jennifer BodnerFri., Sep. 22, 2023...what's happening."
"If you look at what's been hot this year," Bodner says, "it's been Taylor Swift, it's been Beyonce, it's been Barbie. And what are the things that all... |
• | Impeachment or Over-ReachmentThu., Sep. 14, 2023...governing. They see politics as the art of performance.
Even Boebert’s rival, the despicable Marjorie Taylor Greene, has had it. She wants no more of the “burn-it-down caucus.”
Launching an impeachment... |
• | Trident DMG Supports Israel's Pro-Democracy MovementFri., Sep. 8, 2023...political spectrum, coalescing around a common goal: protect democracy, save Israel," said McManus
Helen McCarthy, director; Taylor Pearson, senior account manager; and Emma Novak, account manager; round out Trident's BWF team.... |
• | Kekst CNC Recruits Retail Pro BlecherTue., Aug. 8, 2023...communications & event marketing, doing corporate & brand marketing for Hudson’s Bay, Lord & Taylor , and strategic communications for Saks Fifth Ave.
Most recently, he was running his own strategic... |
• | Sexton Exits Prudential FinancialThu., Aug. 3, 2023...has more than 1,000 investment professionals located in financial centers across the globe.
Dmitry Balyasny, Taylor O’Malley and Scott Schroeder founded BAM in Chicago in 2001.
Sexton looks forward to telling... |
• | On the Move: APCO Ups Crowder, DoCantoMon., Jul. 31, 2023...collaborations with corporations, governments, multilateral institutions, think tanks and public policy stakeholders.
Naomi Ballah, Dave Finn
Taylor ups Naomi Ballah and Dave Finn to SVP. Ballah spent the last two years at ... |
• | Conway Strategic Backed Opill LaunchFri., Jul. 14, 2023...control pill to receive the approval of the Food and Drug Administration.
Perrigo CEO Patrick Lockwood- Taylor said the FDA nod represented “a truly momentous day for women’s health nationwide.”
He said... |
• | News of Firms: Collected Strategies Opens for BusinessTue., Jul. 11, 2023...“the well-publicized cuts in media have forced journalists to rely more on PR people.”
Lippe Taylor founder and chairman Maureen Lippe releases “Radical Reinvention: Reimagine, Reset, Reinvent in a Disruptive World,”... |
• | News of Firms: Antenna Group Opens in LondonThu., Jun. 29, 2023...office will be led by Reed Haeckel, senior director of growth, Europe, and Emily Taylor , senior director of strategy and research, who will operate alongside a wider network of... |
• | Biden Rolls the PR DiceWed., Jun. 28, 2023...taken out of context by Trump’s political foes, according to Stefanik.
Another MAGA lunatic Marjorie Taylor Greene introduced an earlier resolution to expunge impeachment No. 1.
Stefanik and Green apparently want... |
• | On the Move: Prosek Partners Adds WE's SidariTue., Jun. 27, 2023...Strategies, which specializes in government relations, communications and digital & research, is bringing on Taylor McCarty Hoover and Katie Sansone as VPs. Hoover has been communications director of the... |
• | On the Move: Cozen O'Connor Public Strategies Adds AndersonTue., Jun. 13, 2023...leader with a proven track record in growing enterprise technology brands,” said Fivetran COO Taylor Brown.
Emma Chalwin
Workday, which offers enterprise cloud applications for finance and human resources, appoints Emma Chalwin as CMO,... |
• | CNN Cozies Up to TrumpWed., May 3, 2023...ousted Fox talking head and the lunatic fringe of the GOP led by Marjorie Taylor Green, Matt Gaetz and Lauren Boebert.
Carlson, a fan of Russian strong man Vladimir Putin,... |
• | Jim Jordan’s Clown Car Crashes in ManhattanTue., Apr. 18, 2023...solar plant is located in Dalton, GA, which is the district of firebrand Marjorie Taylor Greene. Will she give Biden a thumbs-up?
The Congresswoman, who called the president a “pedophile”... |
• | Winning Back Media Trust, One AR-15 at a TimeWed., Apr. 12, 2023...
Fraser Seitel
What’s America’s biggest problem? Inequality? Inflation? Immigration? Crime? Trump? Marjorie Taylor Greene? Odell Beckham, Jr.? Stephen A. Smith? No. The answer is guns.
Specifically: Military-caliber assault... |
• | ESG Withers AwayWed., Mar. 29, 2023...its founder’s links to slavery and allocated $12.3M to make things right.
Cotton merchant John Taylor and other Manchester businessmen founded the Manchester Guardian in 1821.
... |
• | News of Firms: 5W Partners with Legal MomentumThu., Mar. 9, 2023...Alongside its launch, the Comms Tech Unit is joining forces with Axios to introduce “ Taylor ,” which the company says is the communications industry’s first free AI writing tool, at... |
• | On the Move: Prosek Partners Hires Meta's MandaraWed., Mar. 1, 2023...director of media relations for the Nintendo account at Golin; VP, media at Lippe Taylor ; and PR director for MSG Entertainment. At Prosek, Mandara will focus on consumer, technology... |
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